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Thursday, October 1 • 1:45pm - 2:45pm
PDs Can Create Revenue Too: Event Fundraising Explored

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Event and member fundraising start with a strong concept around content.   Some Triple A stations already have successful concerts.  What are the challenges to throwing a revenue-based event or content activity such as local music CDs or concert fly-aways?   Can these programming events and activities be used to lessen the amount of on-air fundraising?  Leading program directors will share their secrets to driving revenue from the PD chair.
Moderators
avatar for Mike Henry

Mike Henry

CEO, Paragon Media Strategies
Mike Henry is a 2012 Peabody Award winner with over 30 years experience working in and for public radio stations. His radio career began in 1979 at college radio WUOG-FM in Athens, Georgia. Since then, his public radio consulting has included NPR’s Morning Edition and All Things... Read More →

Speakers
avatar for Ann Alquist

Ann Alquist

Program Director, KDHX
avatar for Amy Miller

Amy Miller

Program Director, KXT
MS

Mike Sauter

Program Director, WYEP

Thursday October 1, 2015 1:45pm - 2:45pm EDT
Bob Hope
  Breakout

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